Perform To Win

Perform To Win: Unlocking the secrets of the arts for personal and business success argues compellingly that successful businesses, like great performing artists, need to deliver ‘winning performances’ to succeed in an increasingly competitive world.

Great performers work tirelessly to find the special magic that lifts their performance out of the ordinary and makes them stand out against the field of other, equally gifted performers. The authors argue that the techniques and mindsets that great performers use can be learned, and can be used to deliver winning performances in our own business and personal lives.

Dr Mark Powell spent ten years as an Associate Fellow of the Saïd Business School at the University of Oxford, delivering arts-based development programmes to business leaders and managers, with remarkable results. Mark also had a long and successful career as a competitive Latin American dancer, during which he won more than 50 titles including four English, two British and two World Championships.

In the book, the authors argue that modern business should think of itself as not simply providing a product or a service, but as ‘putting on a performance’, and that business executives have a great deal to learn from the performing arts. 

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Synopsis

The authors argues strongly that the methodologies and approaches that are fundamental to performing artists of all kinds can provide exactly the kind of inspirational, people-centred and performance-related techniques that are missing from much of the typically mechanistic, systems-based and process-driven training and development of managers and executives. Technical proficiency and expertise are not enough to deliver an award-winning result; what enables a truly outstanding performance is the elusive but entirely recognizable element of artistry – the spark that transforms a technically good performance into something extraordinary.

 

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The Authors

Dr. Mark Powell

Dr Mark Powell is a business writer, consultant and entrepreneur. He spent ten years as an Associate Fellow of the Oxford Saïd Business School where he specialised in designing and directing senior executive leadership programmes. He lectures on subjects including strategy development, leadership, power and influence, strategic relationship building and customer and employee engagement and was one of the first UK gurus in the Futureworld network, www.futureworld.org. Mark read Economics and Management and gained a PhD in Organisational Behaviour both from the University of Cambridge. A business and strategy consultant for over 25 years, Mark has held Partner roles in Accenture, Fujitsu, Aon, KPMG and A.T. Kearney, in addition to running several start-up businesses. Mark also had a long and successful career as a competitive Latin American dancer during which he won more than 50 titles including four English, two British and two World Championships. His increasing focus has been on the ability to use a deep understanding of the performing arts to solve modern day business challenges.

Jonathan Gifford

Jonathan Gifford is a business author whose books include History Lessons; Blindsided; 100 Great Leadership Ideas, 100 More Great Leadership Ideas and 100 Great Business Leaders. His books have been translated into Chinese, Korean, Thai and Indonesian. Jonathan’s previous career was in newspapers and magazines; he was the launch publisher of BBC History Magazine. www.jonathangifford.com Mark and Jonathan’s first book, My Steam Engine Is Broken: Taking the organization from the industrial era to the age of Ideas www.mysteamengineisbroken.com was published in 2014. They have recently co-founded The Human Energy Organisation www.humanenergy.org.uk.

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